Lead Generation

Lead Generation

What is Lead Generation?

Lead generation is described as the marketing process of stimulating and seizing the interest of a customer in a particular product or services. It is an art of transforming visitors into customers thus, increasing sales of abusiness.

Lead generation uses digital channels like social media, display advertisement, promotion through online channels, etc. In particular, today buyers become more intellectual and smart enough to crawl internet pages to buy their product and services. So, in digital marketing lead generation plays an important role.

Why is Lead Generation Important?

The buying process has changed from traditional to digital channels, and marketers need to search new ways to reach potential clients and get heard through the noise. Somewhat finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build constant relations with consumers.

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