Google AdWords

Google AdWords

Our PPC program is aimed at both beginners and experienced professionals of online advertising. A well-executed PPC campaign can increase the ROI for the business. Therefore, a thorough understanding of the technical jargon and perfect execution of the advertising campaign becomes utmost necessary.

The basic strategy behind is to drive more and more traffic to your website and generate more leads converting them into sales eventually. It is an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales.

You will learn the following programs of AdWords during this course:

Introduction: The Paid Search Marketing landscape

  1. What is PPC?
  2. Why PPC?
  3. Publisher and Advertisers
  4. Current Market Trends
  5. PPC Management Mind Map
    Some Basics
  • Introduction to Google AdWords
  • Evaluating Markets and Competition
  • Google AdWords Terminologies – Impressions, Clicks, CTR and Ad post
  • Let’s Implementation it Online
  • How to Setup Accounts?
  • Keyword Research and Analysis
  • Campaign, Ad groups, Keyword Management
  • Search Targeting, Contextual Targeting or Placement Targeting
  • Ad Group Optimization for Quality Score and Ad Rank
  • Effective Ad Text Copywriting
  • Critical Factors for Landing Page Quality
  • Something Advance Now
  • Google Analytics Configuration with AdWords
  • Conversion Tracking
  • Testing: A/B Split and Multi Variate
  • Interpretation of Results: CTR, Conversion, and ROI
  • Best Practice Tips and Tricks for our Google Qualified AdWords Specialists
  • My Client Center
  • Tools
  • The Ad Words Toolbox
  • Keyword Tool
  • Site Exclusion Tool
  • Ad Diagnostic Tool
  • Google Analytics
  • Keywords Spy
  • Spy Foo
  • Google Ad planner

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ABOUT OUR DIGITAL MARKETING COURSE The course is designed by the masters, industry experts, and experienced digital marketing leaders to turn you into a marketing pro.

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9
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9 ULTIMATE REASONS TO JOIN ITCOIL DMS

  • Integrated approach

    In-class lectures and live projects
  • Industry recognized certification

    From Google, Facebook& DM industry
  • Corporate exposure

    Training by industry experts & internship opportunity
  • Comprehensive learning

    All 17 modules of Digital Marketing covered
  • Institutional support

    Faculty support & job assistance
  • Amazing job opportunity

    A chance to be absorbed in ITCOIL’s team
  • Conducive environment

    Wi-fi classes, audio-visual aids& software labs
  • Personal attention

    Small batch sizes (15 to 50 students)
  • Easily accessibility

    Multiple centers in Delhi-NCR connected with metro

OUR TRAINEES ARE WORKING AT FORTUNE 500, SMEs AND START UPs

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