Digital Marketing Overview

Digital-Marketing-Overview

Digital Marketing or Internet marketing is the process and strategy that connects advertisers with their targeted audiences across digital channels. There are various digital channels like display, search, mobile, social and video to engage the audience and tackle several goals of the conversion funnel.

How is Digital Advertising Differ from Traditional Advertising?

In traditional advertising, the advertisement is done through TV, print, radio, direct mail and out-of-home advertising also known as a billboard. This medium of marketing is called “Outbound Marketing.” In these Medias messaging is one-way conversion and consumer cannot communicate back to the advertisers.

But, in digital advertising, marketing events like advertising, promotion, branding etc. are done through the Internet on devices like laptops, mobiles, tablets, etc. This process of marketing is also known as “Inbound Marketing.” This is two-way communication in which buyers can communicate back to the advertisers or sellers on various social media platforms.

Today, marketing all of the world is getting dependent over digital mediums because of dependency of users shifted from traditional medium to Internet mediums. There is no bigger proof that almost 600 million users use Facebook daily and there are 500 million users are registered on Twitter.

Digital Marketing Process

Digital Marketing consists of 7 necessary steps:

  1. Building a content strategy
  2. Implement Search Engine Optimization (SEO)
  3. Use of Inbound Marketing
  4. Creation of appealing Landing Pages
  5. Focus on Web site architecture
  6. Developing a social media plan
  7. Use of Analytics to track what’s working

Benefits:

By learning the first module of the training program, you gain basic knowledge of what Digital Marketing is and how you can implement it for your goal. This module helps you in building strong fundamentals for advance practical sessions.

WHY YOU MUST CHOOSE ITCOIL DMS

Learn Directly From A
Digital Marketing Company

Work On Live
Projects

Get International
Exposure

Get Hired
By Us

Request a call back.

Would you like to speak to one of our awesome trainer over the phone? Just submit your details and we’ll be in touch shortly.

I would like to discuss:

ABOUT OUR DIGITAL MARKETING COURSE The course is designed by the masters, industry experts, and experienced digital marketing leaders to turn you into a marketing pro.

WHAT OUR AWESOME TRAINEES SAY ABOUT US?

550+
Professionals
Trained
17
Thorough
Modules
9
Digital Marketing
Certifications
10
Weeks of Theory &
Practical Sessions

Request a call back.

Would you like to speak to one of our awesome trainer over the phone? Just submit your details and we’ll be in touch shortly.

I would like to discuss:

Become Google & Facebook Certified Professional

9 ULTIMATE REASONS TO JOIN ITCOIL DMS

  • Integrated approach

    In-class lectures and live projects
  • Industry recognized certification

    From Google, Facebook& DM industry
  • Corporate exposure

    Training by industry experts & internship opportunity
  • Comprehensive learning

    All 17 modules of Digital Marketing covered
  • Institutional support

    Faculty support & job assistance
  • Amazing job opportunity

    A chance to be absorbed in ITCOIL’s team
  • Conducive environment

    Wi-fi classes, audio-visual aids& software labs
  • Personal attention

    Small batch sizes (15 to 50 students)
  • Easily accessibility

    Multiple centers in Delhi-NCR connected with metro

OUR TRAINEES ARE WORKING AT FORTUNE 500, SMEs AND START UPs

Contact Us Drop Us a Message

Feel free to call us.
Gurugram Address

847, Udyog Vihar, Phase V, Sector 19, Gurugram, Haryana 122008

Noida Address

B-23 A, 7th Floor, Gaurav Deep Heights, Behind Fortis Hospital, Sector-62, Noida, Uttar Pradesh - 201305

USA Address

182-08,
91st Avenue,
Hollis NY,
11423 USA

Phone

888-222-7054

Email

info@itcoil.com

Social

BECOME A GOOGLE & FACEBOOK CERTIFIED PROFESSIONAL Please complete the form and we will get back to you.